Brand Guidelines

INTRODUCTION

Welcome to ElevenCanterbury’s Brand Guidelines. Here you will find logos, fonts, colors, and file templates; but more importantly how to use them properly. Content is organized as follows:

  • Brand Guidelines & Permissions
  • Logo & Usage
  • Colors & Fonts
  • Style Guide & Usage
  • Document & Presentation Templates


BRAND GUIDELINES

Our guidelines outline the rules for using the ElevenCanterbury’s brand assets. Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use).

Only those planning to use ElevenCanterbury’s assets in any broadcast, radio, online advertising, or print larger than 8.5 x 11 inches (A4 size) need to request permission. Requests must be in English and include a mock up of how you are planning to use the ElevenCanterbury logo. Please contact admin@elevencanterbury.com.


LOGO

Our primary wordmark logo is rendered with ElevenCanterbury Gray and Red on a White background. This logo should be used in all instances. If you cannot use our primary logo due to color or technical limitations, our secondary (inverted) and tertiary solid black & white logos are also provided for use.

ElevenCanterbury Logo Brand Signature

Download All Logos


COLOR GUIDELINES

Please follow these Color Guidelines with the Eleven Canterbury Logo

ElevenCanterbury Logo Color Guidelines


CLEARING SPACE

The minimum clear space of the logo is the width of the L in ElevenCanterbury.

ElevenCanterbury Logo Clearing Space


LOGO ON COLOR

In certain situations, the logo can also be used on a white or contextually colored background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Color contrasts can be checked here. https://webaim.org/resources/contrastchecker/

ElevenCanterbury Logo On Color


VIDEO WATERMARK

On very few occasions, the logo can appear in white. One such occasion is for the video watermark.

ElevenCanterbury Video Watermark


DO’S

  • Do use the official ElevenCanterbury wordmark files provided on this site rather than creating your own.
  • Do only use the ElevenCanterbury company wordmark to refer to ElevenCanterbury, use within digital documents, print materials, and videos.
  • Do use the ElevenCanterbury company wordmark in blue grey on white or light-colored backgrounds, or the white logo on a dark-colored background.
  • Do preserve the integrity of the ElevenCanterbury company wordmark by following the clear space guidelines shown here.
  • Do ensure that the wordmark remains true to its original artwork in scale, size and dimension. Shadows, gradients, bevels and other effects should be avoided. It should be applied in high resolution to avoid pixelated executions.


DO NOT’S

  • Do not modify the ElevenCanterbury company wordmark in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use either the alternate, black, or white logo.
  • Do not use an outdated version of the ElevenCanterbury company wordmark.


  • Do not set the ElevenCanterbury company wordmark in a container or shape.
  • Do not use the logo on busy backgrounds.


  • Do not use the white logo, except for a video watermark. For all other cases, please contact admin@elevencanterbury.com.
  • Do not use a white logo on a contextually colored background.


  • Do not use the logo in a sentence.
  • Do not add effects like shadows, dimensions, and gradients to the logo.


  • Do not stretch or compress the logo.
  • Do not rotate the logo.


    • COLOR PALETTE

    Proper use of the ElevenCanterbury colors are an integral part of our brand guidelines. Please refrain from using different colors than the following:

    BLACK

    RGB: 0, 0, 0
    HEX: #000000
    CMYK: 0, 0, 0, 100

    GRAY

    RGB: 99, 100, 99
    HEX: #636463
    CMYK: 1, 0, 1, 61

    RED

    RGB: 219, 52, 42
    HEX: #DB342A
    CMYK: 0, 76, 81, 14

    WHITE

    RGB: 255, 255, 255
    HEX: #FFFFFF
    CMYK: 0, 0, 0, 0


    TYPOGRAPHY

    Helvetica Neue is our primary typeface, chosen to reflect the boldness and impact of ElevenCanterbury. Roboto is our secondary typeface, chosen to reflect the humanity and inclusiveness of ElevenCanterbury. When used together, Helvetica Neue and Roboto help communicate ElevenCanterbury’s core principles.


    PRIMARY

    Helvetica Neue is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is Helvetica Neue Light. In cases where legibility is an issue, use Helvetica Neue Regular.


    SECONDARY

    Helvetica Neue Medium is our secondary typeface and is primarily used in large headlines and titles. The default weight to use is Medium. Titles should be Helvetica Neue Medium. Subtitles should be Helvetica Neue Regular. The supporting weights of Roboto may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios.

    In cases where Helvetica Neue is not available, use Roboto as a substitute with the same weight order, e.g. use Roboto Light before Roboto Regular. In cases where Roboto is not available, please use Open Sans as a substitute.


    HEADLINE / TITLE

    Helvetica Neue Medium


    SUBHEADLINE / SUBTITLE

    Helvetica Neue Regular


    BODY

    Helvetica Neue Light


    DOWNLOAD FONTS

    Download Helvetica Neue
    Download Roboto
    Download Open Sans