eleven canterbury

BLOG
7 Steps for Successful Go-To-Market Planning

7 Steps for Successful Go-To-Market Planning

By Bill Taylor What is Go-To-Market Strategic Planning?Go-To-Market (GTM) Strategic Planning is an organization’s process for identifying, developing, and introducing new products and services into existing or new markets. The outcome objective of this process is to...

Landing Board Seats: A Practical Guide

Landing Board Seats: A Practical Guide

By Mike Lorelli If you're interested in serving on a Board, the process can be intimidating. The good news - it's much more manageable when you break the process down into a few key steps: Decide which Boards best fit your experience and style Make your marketing...

The Changing Landscape of Private Equity Boards

The Changing Landscape of Private Equity Boards

By Diane Adams Traditionally many Private Equity firms invested in companies that were distressed where they could easily reduce cost, improve efficiency and quickly turn it around and reap a nice multiple. The make up of the Board was typically one or two PE members...

Embracing Change and Staying Relevant

Embracing Change and Staying Relevant

By Jan Rogers Kniffen As we build our careers and find ourselves successful in leadership positions, it is easy to lose sight of how we got to where we are. On our way up we were always looking for ways to make things better, get noticed, get promoted, move ahead and...

The Next Best Thing to Being There

The Next Best Thing to Being There

By Seth Cohen A first impression can only be made once. Anyone who knows me will tell you my preferred technology for communication is video calling, such as Skype or FaceTime. Instead of spending the first twenty minutes of a traditional phone call trying to size up...

Can I Get A Witness?

Can I Get A Witness?

By Seth Cohen What comes to mind when you hear the phrase “expert witness”? For some its Marisa Tomei’s character in the comedy My Cousin Vinny. Above the objection of the prosecutor, her character Mona Lisa Vito was accepted as an expert witness by the court, not...

The Art of the Match

The Art of the Match

By Seth Cohen Someone recently compared what we do at Eleven Canterbury to an elite matchmaking service. The observation took me by surprise and I immediately argued that we are nothing like an online dating service! My colleague pointed out that he had said “elite...

Lunch at Galt’s Gulch

Lunch at Galt’s Gulch

By Seth Cohen As some of you may already know, my all-time favorite author is Ayn Rand. Her best and last work, Atlas Shrugged, was set in a dystopian version of the United States. In the early part of the novel, society’s top innovators and industrialists begin...