Every organization wants attention. More importantly, they want to keep it. But we’re bombarded with so much information, entertainment, and distraction from every direction that capturing attention is difficult. Keeping it is even harder.
eleven canterbury
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Marketing to Today’s Customer: The Evolution of Reaching Multi-generation Consumers
By Steve Sturm Marketing has seen a dramatic evolution from the 1990’s era of Brand Management (the single dimension- 4 P’s - (Product/Price/Place/Promotion) to today’s marketing in a multigenerational and multicultural consumer world. Successful marketing and media...
