By Bill Taylor What is Go-To-Market Strategic Planning?Go-To-Market (GTM) Strategic Planning is an organization’s process for identifying, developing, and introducing new products and services into existing or new markets. The outcome objective of this process is to...
By Steve Lindo It's the 11th hour for a high-stakes decision. All pertinent data, facts, and opinions have been gathered. All critical stakeholder groups have been consulted and are represented in the room. The yea-or-nay decision has been assigned to an executive...
