By Ted Gerber Peer-to-peer feedback sounds like a good idea yet remains a challenge for most organizations and senior leadership teams. When senior executives want to give feedback to a colleague there is always a concern about how it will be received and the impact...
By Steve Sturm Marketing has seen a dramatic evolution from the 1990’s era of Brand Management (the single dimension- 4 P’s - (Product/Price/Place/Promotion) to today’s marketing in a multigenerational and multicultural consumer world. Successful marketing and media...
