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Marketing to Today’s Customer: The Evolution of Reaching Multi-generation Consumers
By Steve Sturm Marketing has seen a dramatic evolution from the 1990’s era of Brand Management (the single dimension- 4 P’s - (Product/Price/Place/Promotion) to today’s marketing in a multigenerational and multicultural consumer world. Successful marketing and media...
Information Security: Assess Your Risk and Protect Your Company
By Dan Srebnick The headlines are everywhere. Breach after breach has hit companies and government agencies that ought to have the resources to avoid them. You may know about incidents that have involved Equifax and Capital One. You may not know about many other...
7 Steps for Successful Go-To-Market Planning
By Bill Taylor What is Go-To-Market Strategic Planning?Go-To-Market (GTM) Strategic Planning is an organization’s process for identifying, developing, and introducing new products and services into existing or new markets. The outcome objective of this process is to...
5 Steps That Will Ensure Your Organization Makes Good Decisions
By Steve Lindo It's the 11th hour for a high-stakes decision. All pertinent data, facts, and opinions have been gathered. All critical stakeholder groups have been consulted and are represented in the room. The yea-or-nay decision has been assigned to an executive...
Landing Board Seats: A Practical Guide
By Mike Lorelli If you're interested in serving on a Board, the process can be intimidating. The good news - it's much more manageable when you break the process down into a few key steps: Decide which Boards best fit your experience and style Make your marketing...
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